1. Contain and reduce the costs of your businesses cellular phone plan. Expect a reduction in pooled minutes used of 30% – 70% and a Return on Investment of less than 12 months.

2. Cellular Gateways give your company the ability to conduct business-as-usual even during disasters and emergencies when your land lines and IP lines fail.

3. Enhanced customer interaction by having your field reps speak freely to clients, knowing that no paid minutes are being used. No more telling the client, “Let me call you back when I get to a land line.” because you don’t want to use mobile minutes.

4. Protect the integrity of your customer base; even if your employee is unavailable or leaves the company. Don’t have employees use their own cell phones. Customer become accustomed to calling them directly, even after they leave your employ!

So, you should likely care only if you have any desire or influence within a business to:
1. Reduce telecom expenses,
2. Enhance customer service given to clients/customers
3. Provide or increase backup/disaster recovery plans
4. Protect your customer base from being pilfered.

Okay, so I just let 4 benefits of a cellular gateway out of the bag… in a generic “salesy” described method. While those listed benefits seem to be promised by just about every product targeted at any business, I assure you each of the four benefits are obtained. Each of them will have a different degree of importance based on the entity implementing a cellular gateway, but they will all be evident in the application.

So, back to our starting point: A cellular gateway is a hardware device that connects to any PBX via Bellcore standard trunk interfaces. This technology has existed since ’03 throughout the world but in the U.S. only since about ’07. It was not needed in the U.S. previously since our telecom infrastructure is so much more advanced than the rest of the world. “They” use cellular gateways to supply telco service (cellular) where none exists; no copper infrastructure. In the U.S., we derive slightly different benefits, as noted above. Cellular Gateways are now rapidly growing in popularity due to the rising costs of cellular expense for businesses. Per minute costs for usage have declined but minute usage has increased as a result of the “always available” to your customers mindset.

It is no coincidence that this technology began to grow in popularity just after the Gartner Research Group reported in 2007 that cellular costs (for businesses) became the highest of all telecom related expenses, surpassing land lines and data expense.

Cellular Gateways provide extremely cost effective benefits that we will explain in detailed laypersons terms in the coming weeks’ posts. We invite you to learn how cellular gateways may benefit your business or your installed base of customers if you are a voice/data reseller.

Our founders’ telecom experience consists of more than 50 years of working for manufacturers and resellers whose products always seem to have at least one Achilles heel. That’s why we believe so strongly in working side-by-side with clients . We want to make sure you’re aware of each technology’s abilities and limitations. For these reasons, we’ve come to realize that a favorable working relationship relies on the following:

1.  Working with someone you trust.

2.  Accurately identifying the problem for each client.

3.  Coming to agreement on the best solution.

4. Implementing solution into client’s current system.

5. Following up to ensure client satisfaction.

We also know how in today’s business climate, it’s imperative to have a distinct advantage over your competition, kind of like having a Super Soaker in a water pistol fight. So we provide the telecom equivalent of “Super Soakers” to help you thrive in increasingly tight economic times.

CellularGateways.com is committed to providing a consistently high level of service and hardware to allow any size business to take control of their cellular expenses. We are primarily a distributor of cellular gateway technology to IT resellers & distributors, VAR’s and Interconnects since most businesses are not able to implement the technology we market on their own. It requires integration with their telephone system/PBX, so it is logical to have this performed by their current vendor when possible. However, on rare, individual cases we will consider selling directly to the end user.